Thoughts about content
Table of contents
It is important to discover early on the type of content with which you are working so that the designer and developer can plan for the content at the start of the project. Ask the following questions about the content that you want to include:
- Has the content been written specifically for the Web?
Text written for reports, and white papers don't always work in a browser. Sometimes its best to break this into multiple pages or summarize on the page and supply a PDF for download.
- Does the content need to edited by a copywriter?
It may seem excessive, but you may find involving a professional writer helpful if you are trying to accomplish any of the following goals:
- Reach an external audience.
- Document complex processes.
- Be persuasive or instructive.
- Does the content and imagery have the necessary rights?
If you do not have the right to use a piece of content on the Web, you need to plan for the time it takes to purchase the rights.
- Do you have a rationale for the editorial style of the Web site?
If you already have an audience in mind and you can define the style your are striving for, to appeal to this audience.
- How text heavy is the site?
As well as considering the editorial style of the site, you must also consider how easy it will be to digest this information. If it is a text heavy site, you must design with this in mind.
- Are you likely to include maps, charts or graphs?
Make sure these fit into the overall design. These may have to be re-created by a designer and will impact your budget and timeline.