New IBM Lotus Connections 2.5 Portlets Built Using Portlet Factory Now Available for Download!

Lotus Connections 2.5 portlets enable customers to rapidly inject the social aspects of Web 2.0 via Lotus Connections into WebSphere Portal including blogs, bookmarks (dogear) and activities to deliver a truly differentiated web experience that provides the following benefits in a B2C scenario:

• Attracts customers by harnessing word-of-mouth marketing and increases brand awareness
• Engages customers by orchestrating participatory interactions and delivering highly targeted and relevant content
• Retains customers by strengthening loyalty and building intimate, dependent relationships that increase switching costs
• Delights customers by delivering products and services that deliver value based on efficient capture of real-time market intelligence and direct product feedback

Lotus Connections portlets provide customers with the following additional benefits including:

• Provides fastest and easiest way to inco rporate social aspects of Web 2.0 including Blogs, Dogear (social bookmarks) and Activities into WebSphere Portal applications
• Preserves native Lotus Connections user experience in WebSphere Portal including ease of use, functional behavior, color schemes etc.
• Enables unlimited customization to meet specific customer needs
• Constructed using WebSphere Portlet Factory enabling complete and comprehensive customization

Download Lotus connections portlets free of charge now from http://www-01.ibm.com/software/brandcatalog/portal/lotusconnections/details?catalog.label=1WP1002A6 and view the attached presentation to review detailed features and functions.