Lotus Connections 2.5 portlets enable customers to rapidly inject the social aspects of Web 2.0 via Lotus Connections into WebSphere Portal including blogs, bookmarks (dogear) and activities to deliver a truly differentiated web experience that provides the following benefits in a B2C scenario:
- Attracts customers by harnessing word-of-mouth marketing and increases brand awareness
- Engages customers by orchestrating participatory interactions and delivering highly targeted and relevant content
- Retains customers by strengthening loyalty and building intimate, dependent relationships that increase switching costs
- Delights customers by delivering products and services that deliver value based on efficient capture of real-time market intelligence and direct product feedback
Lotus Connections portlets provide customers with the following additional benefits including:
- Provides fastest and easiest way to inco rporate social aspects of Web 2.0 including Blogs, Dogear (social bookmarks) and Activities into WebSphere Portal applications
- Preserves native Lotus Connections user experience in WebSphere Portal including ease of use, functional behavior, color schemes etc.
- Enables unlimited customization to meet specific customer needs
- Constructed using WebSphere Portlet Factory enabling complete and comprehensive customization
Download Lotus connections portlets free of charge now from http://www-01.ibm.com/software/brandcatalog/portal/lotusconnections/details?catalog.label=1WP1002A6 and view the attached presentation to review detailed features and functions.