See Jonathan Booth demo how you can easily create multi-channel applications that integrate social media services like Facebook, Twitter and Lotus Connections. Covering OAuth, REST APIs, Web Services using IBM WebSphere Portlet Factory.
Also covers ability to write an application once and it works on multiple devices whether it be desktop browser, mobile phone/smart device: iPhone, iPad, Blackberry, Android device etc
Will produce portlets, iWidget and traditional web-apps.
Get WebSphere Portlet Factory Next beta here