In today's global business world, businesses depend upon their visibility in their respective marketplaces. With the pervasiveness of the Internet, the web has become a primary delivery mechanism of this visibility. Worldwide, organizations use the Internet to deliver their presence, from basic organization and company information to e-commerce. The web is a sophisticated and key tool.
IBM® Web Content Manager (WCM) provides a sophisticated web content management tool and platform that is designed to accelerate the delivery and management of critical business information. It enables a collaborative approach to content creation for individuals and teams. It allows for approval of processes, management, and assets. WCM is an extremely powerful and sophisticated tool that is remarkably easy to use.
This guide addresses specific technical aspects of the WCM product, by discussing its underlying architecture, features, and capability. This guide focuses specifically on WCM V7.0, but much of what is discussed here applies to earlier versions of the product as well.
To support users in the initial stages of learning about the product, this guide explains how to build a sample site from the initial concepts to asset creation and final delivery. To illustrate the steps in building the site, we build the sample site for the fictitious company, River Bend Coffee and Tea Company (River Bend). The guide then expands upon this experience and explores additional and more sophisticated areas of the product, including where there are opportunities for customization. In addition to discussing specific technical features, this guide discusses the key concepts and best practices for creating an accurate information architecture and site framework.
DISCLAIMER: This guide outlines an example of building a basic website using a sample site, River Bend. This sample is not intended as a best practice for development, configuration, architecture, or any other aspect, such as scalability or performance. No warranty or support is implied for the example site or sample code used.