1.2 Why am I building a web site 

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Why am I building a web site

The goal of a web site is to provide up-to-date, accurate information and content for customers, partners and employees of your organization. When managed effectively, a web site provides an excellent platform for providing information to a broad audience, with the ability to rapidly update and modify this information as needed. Business moves quickly: Promotions come and go, prices change, product features are added, and new opportunities arise. A successful web site can ensure that the best and most relevant information is shared with key stakeholders.

A valuable Web site provides information—not just data. There is a continued explosion in both content volume (numbers of items) and content types (documents,
images, streaming media, instant messages, e-mail and so on). Lotus Web Content Management software helps you structure your ever-growing data.