BUS-G01 View your Exceptional Digital Experience through the eyes of your Customer
Kevin Donville, Client Solution Professional Manager, IBM Tealeaf
Henrietta Akpata, World Wide Product Marketing Leader, IBM
Creating an exceptional user experience is critical to delivering an exceptional digital experience, but the toughest question
to answer is: “How do we know if our customers are having a bad experience online?” Don’t wait until disgruntled customers
call your contact center, or post brand-damaging messages to social networks. In this session, you will see how to use IBM’s
Customer Experience Management tools and record, analyze, and even replay the actual customer experience, giving you the
visibility and insight into why customer struggle with—or worse still, abandon—online transactions. This deeper insight helps
organizations understand the business impact of customer experiences issues, thereby driving optimization decisions that
lead to increased online conversion rates, with decreased customer struggle.
This session will include a live demonstration of IBM Tealeaf running with IBM’s market leading Digital Experience Suite,
including IBM WebSphere Portal, WCM, and Forms Experience Builder. (Level: Introductory).
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
To watch the video, click the play button.