BUS-G03 Improve Customer Engagement with IBM Enterprise Marketing Management and Web Content Manager
Rob Enright, IBM Web Experience Software Strategist
Latoya Sankey, IBM Web Experience Software Strategist
In this session, learn how to engage your audience by easily maintaining your IBM Customer Experience and Smarter Commerce environments, incorporating real-time analytics from the IBM Marketing Center and combining smart tooling from Web Content Manager. The session will take advantage of the new WebSphere Portal and Web Content Manager V8 software inline components to intelligently associate related content and dynamically optimize marketing based on a customer’s site interaction. This is targeted to line of business users, without the need of IT techies to implement! (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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