BUS-G08 Smarter Marketing on a Smarter Planet: Are You Ready?
Kioko Mwosa, Web Experience Evangelist
Rapid shifts in technology and the need to embrace trends from the consumer market have created new challenges for today’s marketing executives and IT professionals. Traditional methods of customer engagement, brand and product marketing are no longer sufficient as businesses are being forced to shift from understanding markets to understanding people. Marketing executives recognize a powerful transformation is underway in how they engage with their customers, but question whether their marketing organizations are prepared to manage the change. This session will explore the challenges and opportunities that come with marketing to the “empowered consumer” and offer up solutions to address what marketers are facing everywhere: the explosion of data, the use of social media, vast channel and device choices, and shifting demographics. (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
To watch the video, click the play button.