BUS-G09 The Secret Alchemy for a Truly Exceptional Web Experience
Tony Higham, Distinguished Engineer, IBM Kamalakanth Satuluru, Senior IT Architect, IBM
Your customers have heightened expectations when it comes to their web experiences. Sites such as Google, YouTube and Facebook have raised the bar for user experience. The capabilities people expect for functions, content and an overall pleasurable online experience are achieved in considerably different ways than approaches that were taken even three years ago. Satisfying these demands is increasingly difficult and disappointment comes at a tangible cost. With a marketplace that is more competitive than ever before, a compelling and successful user experience remains one of the last remaining sources of sustainable competitive advantage. Come to this session to learn the proven methods for designing exceptional web experiences and developing a roadmap to deploy functions quickly and iteratively. You will hear about real-world engagements, where IBM used our highly collaborative, expertise-driven engagement methodologies to help organizations in this world of heightened expectations. (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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