BUS-R01 Exceptional Web Experiences to Drive Exceptional Results
Kirsten Kelley, Senior Offering Manager, IBM
Brian Chaput, Program Director, Web Experience Software, IBM
Customers have high expectations for web experiences to be engaging and social and to help them take action quickly. As companies transform their web experiences to integrate next generation capabilities for social, multi-channel and mobile, rich content and analytics, they are also seeing dramatic improvements in business results—from increased customer satisfaction and sales, increased revenue and reduced customer service costs. This session will discuss leading customer solutions that show these business benefits and how to apply them to your organization. (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
To watch the video, click the play button.