BUS-R04 Winning Strategies for Financially Justifying Social Business Initiatives
Mary Byrd Nance, Executive Consultant, BVA IBM
Kathryn Hoffman, West IMT Business Value Assessment Leader, IBM
Know that developing a social business is key to your long-term success, but struggling with how to justify the investment to get started? Join this session to learn how other organizations have achieved success by developing a persuasive and winning business case. Understand how to personalize the benefits and costs case to your organization and initiative based on a proven benefits framework. The session will cover in detail the range of quantitative to qualitative value propositions and share examples of reference models and other case studies that you can apply to your own business case development.
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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