BUS-S13 Bringing the Rail Industry into the 21st Century: GATX Customer Portal Implementation
Ashish Kaul, Lead Architect, GATX
Rich Rosetto, Solution Architect, IBM Software Services for Collaboration
Bill Destache, IBM Project and Delivery Manager, IBM Software Services for Collaboration
In 2012, GATX, a global leader in railcar leasing, kicked off a project to enhance the web experience for their customers. The GATX Customer Portal has surpassed customer expectations and has received overwhelmingly positive reviews. Customers now can directly collaborate and interact with GATX to manage and maintain their railcar fleets. In this session, representatives from the IBM implementation team will discuss the details of the project, including the business drivers, technical requirements, innovative design techniques and agile methodology. The presenters will provide a demo of the site and highlight some of the key challenges and successes of the implementation effort. If you are thinking about creating an exceptional web experience for your audience, join this session to get some ideas and learn some techniques that will help you exceed your goals. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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