Keynote: Delivering Exceptional and Visionary Web Experience for Better Business Results
Larry Bowden — Vice President, Web Experience Software, IBM
An organization’s online presence is as important as the products and services it provides. By combining web experience technologies with the business, outperforming organizations are separating themselves from the competition, transforming web assets to personalized, interactive multi-channel web experience solutions that anticipate needs and build and strengthen relationships with employees and customers. We’ll share the IBM vision of market-leading strategies and capabilities for delivering exceptional, award-winning web experiences that drive customer engagement and loyalty, empower smarter workforces, deliver cost savings and increase revenues.
This video is the opening keynote session for the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 75 minutes and contains audio.
To watch the video, click the play button.