OGS-01 Opening General Session for XDX 14 in Anaheim
Achieving Engaging and Differentiated Digital Experiences for Better Business Results
Gary Dolsen — Vice President, Digital Experience Software, IBM
Doug Geiger — Vice President, Digital Experience Software Development, IBM
In today’s environment, achieving and maintaining profitable growth has become a top priority for organizations. While the pace of business and the speed of content continue to accelerate, so does the demand to engage with audiences through rich and robust online experiences across multiple channels and devices. Join this keynote session to see how successful organizations are advancing beyond websites, and delivering Digital Experience solutions that infuse analytics, social engagement, compelling content and design for mobile delivery to deepen their interactions with individuals and enhance audience engagement – on their terms and on their time. See the latest innovations of IBM’s Digital Experience software in action, powered by foundation WebSphere Portal and Web Content Manager services, including new cloud-deployment options that enable organizations to move quickly forward in the digital age, in a fast and highly cost effective manner.
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
To watch the video, click the play button.