TECH-B07 Search Engine Optimization is a Key Factor for an Excellent Web Experience
Andreas Prokoph, Software architect, WebSphere Portal and Web Content Manager, IBM
An Exceptional Web Experience today must include ensuring that proper search engine optimization methods are applied. The objective of this session is to briefly explain the proper SEO tasks that should be considered and then map these to the features that IBM WebSphere Portal and Web Content Manager provide. All important aspects are covered, ranging from proper crawlability to Portal URLs that can easily be used for linkage to improve page’s link popularity. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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