TECH-B07 Exceptional Digital Experience and Search Engine Optimization (SEO)
Andreas Prokoph, Software Architect, WebSphere Portal and Web Content Manager, IBM
The goal of this session is to help to understand what SEO is about and what the major tasks and techniques are that need to be applied, both in theory and in practice. Then, secondly and more importantly, we explain the level of support WebSphere Portal and IBM Web Content Manager can provide. All important aspects are covered, ranging from proper crawlability, followed by good quality content and finally getting to portal URLs that can easily be used for linkage in processing search results. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
To watch the video, click the play button.