TECH-B08 Applying Content Targeting Strategies in Web Content Manager and WebSphere Portal solutions Best Practices
Luke Cressman, Enterprise Solution Architect, Base22
Dan Makuch, Enterprise Solution Architect, Base22
Get the most out of WebSphere Portal and Web Content Manager with personalization. This session will demonstrate how to plan and deliver personalization services in IBM WebSphere Portal and Web Content Manager solutions. It will cover best practices for creating exceptional, personalized websites and include how to use the very latest V220.127.116.11 Content Targeting features for better business results. Scenarios in production at several organizations with a range of needs will be shared; examples include serving thousands of users that represent multiple business functions, demographics, locations and interests. How do you target content on your websites that is relevant, readable, personalized and valuable to your user audiences? View this session and find out. (Level: Advanced)
This video is a recording of a session held at the Exceptional Web Experience Conference, Chicago 2013. The video duration is approximately 50 minutes and contains audio.
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