TECH-B18 Integrating Web Analytics with WebSphere Portal and Web Content Manager: Best Practices for Success
Slava Frid, Managing Director, Gemini Systems
Web Analytics are an integral part of the IBM digital user experience platform. This session will show you how to integrate Google Analytics with IBM WebSphere Portal and Web Content Manager to iterate user experience models, fine-tune information architecture and improve WebSphere Portal performance. Integrating Google Analytics, used as an example with WebSphere Portal, can be a powerful and easy-to-use tool for your efforts to evaluate, improve and adjust and exceed user expectations for web experiences. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
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