TECH-D20 Design’s Crème de la Crème: How Responsive Displays the Future
Travis Williams, Senior Architect, Avnet Services
Scott Martinez, Consultant, Avnet Services
Responsive is now the norm, and design is often mistakenly built around the display layer first, and the sales solutions often present software first. This presents a problem in that many users have a digital experience that is not responsive to their time and place, but instead only to their device. Rather than the technology being built around design that capitalizes on the data, it is instead restricted by the design approach itself. Responsive today has to look at the data layer first, and then scale out for the devices in parallel. Responsive capabilities must of course be built into the framework as a best practice, but to be exceptional it must be progressive; techniques should include using reusable code for layout and aspect changes that is software neutral, easily changed based on CSS, dependent on the device, and incorporate many location-based features. In this presentation we will not only confirm best practices for responsive design, but also demonstrate ways to implement a digital experience solution that is scalable and anticipates the future needs of its user, in their time and place. We will propose a set of best practices that help the business achieve exceptional experiential design that centers on the user, focuses on both data and the display layer, anticipates the user’s needs, and can grow and change as time progresses. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
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