TECH-P05 Differentiated Digital Brand Experience with Rich Media
Jason Cornell, Senior Product Manager, Digital Experiences
Stefan Hipper, Architect, Web Content Manager, IBM
Rich media plays a critical role in differentiating digital employee and customer experiences as the perception of brand attributes are largely shaped and formulated by visuals conveyed from images and video. Attend this session to learn how to transform digital experiences for differentiation with IBM’s digital asset management solution. We will discuss how to use images and video to maximize engagement with captivating and immersive digital experiences. We will explore how to unleash the creative production process for designers, agencies and digital creatives. Additionally, we will show you how to maximize rich media value with centralized management, search and editing support. (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
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