TECH-P15 Marketing Management Integration for Digital Experiences
Rob Enright, IBM Digital Experience Strategist
This session will explain how marketers can integrate their IBM Digital Experience with IBM Enterprise Marketing Management tools such as IBM Interact and IBM Marketing Center. In this session, you will learn how offers can be created in the marketing management system, how offers are represented as web content and how offer delivery to various user segments can be finetuned. And, finally you will see how the impact of showing, accepting or rejecting offers can be assessed. (Level: Introductory)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
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