TECH-P23 Infuse BPM Processes to Drive Customer-Activated Digital Experience Solutions
Marty Lechleider, Program Director, IBM Digital Experience Solutions
Today’s online customers have high expectations for rich digital experiences that deliver the right information and selfservice operations any time and on their device of choice. Leading organizations now look beyond websites to create more personalized, digital experiences that deepen interactions with audiences through effective delivery of data, processes and social engagement that puts the customer in control. We’ll present the latest innovations and capabilities for designing and integrating BPM-driven processes to digital experience solutions. Technologies covered include the Unified Task List (UTL) application, IBM BPM and BPM Express, UX Screen Flow Manager, IBM Forms Experience Builder, process APIs, deployment examples, and more. Learn the latest BPM integration options that best align to goals for engaging, role-based digital experiences with process automation capabilities that exceed user expectations and drive cost effective use of IT investment. (Level: Intermediate)
This video is a recording of a session held at the Exceptional Web Experience Conference, Anaheim 2014.
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