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Fast Track Documentation for Version 8
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IBM Marketing Center Spot
November 22, 2013
Target customers with your digital assets. To begin, a WebSphere® Portal administrator must enable Active Site Analytics for IBM Digital Analytics on the page before a marketer uses a Marketing Center Spot. After Active Site Analytics is enabled, the marketer can create default offers, add a Marketing Center Spot to the page, and map offers stored in Marketing Center to the Marketing Center Spot.
Enabling Active Site Analytics for your Marketing Center Spot
Portal administrator must enable Active Site Analytics for IBM Digital Analytics on any page that contains a Marketing Center spot.
Creating default offers for the IBM Marketing Center Spot
Default offers are offers that display in your Marketing Center Spot when offers are not added to the spot by IBM Marketing Center. You can create a default offer or use a sample offer as a starting point.
Adding an IBM Marketing Center Spot to the page
Portal administrator enables Active Site Analytics on the page and the default offer is created, a marketer can add an IBM Marketing Center Spot to the page from the toolbar and provide information for additional IBM Marketing Center settings.
Delivering offers from Marketing Center to your Marketing Center Spot
When customers arrive at a site, you want the best offers to display in the spot based on various criteria. IBM Marketing Center provides you with the capability of creating alternative versions of a portal page. These versions of your page are referred to as site communications in Marketing Center. Use campaigns to map site communications to existing segments or new segments that you create.
More options for your Marketing Center Spot
See other options available to you for your IBM Marketing Center Spot.
IBM WebSphere Portal Integration for Enterprise Marketing Management
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Nov 22, 2013 6:13:31 AM
11/22/2013: Updating the Fast track documentation
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