In this section, we use the Social Media Publisher
to publish short article summaries to IBM Connections, with a link back to the WCM content. This tool can also be used to publish to Facebook, Twitter and LinkedIn but we do not cover those cases in this guide.
It is important to understand that the Social Media Publisher explicitly defines relationships between specified authoring templates and specified social media accounts. Each relationship defines what is to be posted, the content which can contain WCM elements, components and so on (subject to length and markup limitations of the post to be made). Many relationships can be set up, but each must be defined explicitly and so, especially in a large website. This requires some planning.
The considerations are:
- Which types of content should be published in social media channels?
- At which stages of the content lifecycle should the content be posted? Should those posts be deleted when the content expires?
- What should be published about each type of content, to each social media channel?
- Which accounts should be used to publish the content?
You may consider creating service accounts in each social media channel to represent your organization.
This section describes the installation and configuration of the Social Media Publisher in a simple scenario where we wish to publish event notifications (from the CTC demo website) to IBM Connections. The process for configuring publication to Twitter, Facebook and LinkedIn is similar, and the steps to create authentication credentials for those sites are described in the Social Media Publisher product documentation.
In our scenario, Heather Reeds, a marketing manager, wishes to publish notifications of new events to her IBM Connections blog. We will use the IBM Content Template Catalog (CTC) demonstration site to achieve this, adding Social Media Publication to the Event authoring template.
Many of steps in this section are described in detail in the product documentation
. This section only gives a summary of that documentation, rather than repeating the information that is already published.
This section describes how to publish content to and from WCM to IBM Connections using Social Media Publisher.
We cover the following topics (steps) in the subsections:
A number of related topics are not covered by this documentation:
- Publication to Twitter, Facebook, or LinkedIn
- Creation and management of service accounts
- Manipulation of publication schedules (i.e. timed workflow actions)