"Not everything that can be counted counts, and not everything that counts can be counted."
One of the biggest challenges for social business is measuring its impact through organization. The kind of transformation we expect when adopting a social business platform is so deep that we do not have a single metrics to measure it all. Changes are globally encompassing every aspect of organizations. We don't have more processing powers, or more fast download, we enjoy a global change, and we need a composition of metrics to understand the change, promote change, and adapt to changes.
Measuring the engagement of your employees, and your externals and internal people is crucial to your success and Metrics is the key to your organization success. IBM Connections packs the power of IBM Cognos Business Intelligence, a full feature suit for business analytics. Cognos ships with pre-built metrics for your environment, and it can also be customized to extend those metrics to capture events of your choice. We will later look more in-depth of the built-in metrics.
Cognos harnesses the social and organizational data and helps take you decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR, and to improving the overall customer experience, IBM Social Media Analytics can help your business:
- Capture data from your platform to understand attitudes, opinions and trends.
- Leverage adoption to drive your social business platform to the full potential.
- Create customized actions and initiative to be operated in your organization.
- Identify your influencers to determine the primary influencers and stakeholders inside your organization.
We can summarize the life cycle of social business analytics into a three phases iterative diagram as follows.