Building a website and getting it integrated with your back-end systems was the main focus for a lot of organizations in the past. The move to mobile enablement was the next step. The goal of these changes are to increase the channels for your business, get direct interaction with your customers and employees, and increase and retain customers. As the business demand increases, along with the necessity to keep the business competitive, organizations need to go beyond the normal website and mobile channels and provide real connectivity with customers and employees.
The need to support people networking are increasing. Organizations need to have social capabilities infused into their strategies, operations, projects, and sales. Whether it is with customers, partners, or employees, organizations need to leverage the collaboration tools to improve efficiency, solve problems, create opportunities, boost productivity, and drive innovation that make them more competitive and successful.
IBM Connections is a leading social software platform that can help your organization to engage the right people, accelerate innovation, and deliver results. This integrated platform helps people engage with networks of experts in the context of critical business processes. It also provides the security that is required in such an environment so that everyone can act with confidence and anticipate and respond to emerging opportunities.
In the following sections, we talk about the business value of IBM Connections, how you can make your website socially enabled, and we also describe different use cases.