Social business applications differ from traditional business applications in that they are collaborative in nature:
- Their focus is on the community as opposed to a single user.
- They attempt to exploit the collective intelligence to solve problems.
- Human activities are better supported by providing applications in context with easy access to experts and information.
- The relationship between users is made more explicit to foster trust and inclusion of all users.
A few examples which illustrate the differences are provided in the table below.
The Defining the social portal
Traditional business application entities
Social business application objects
Group of users
Attachment in an email
A file in context
Universal search across content, applications and communities
Tagged, "liked", bookmarked content
section of this guide describes the fundamentals of social business, its elements, advantages and patterns of implementation.
In addition, this guide describes a number of concrete methods for transforming traditional business applications into social business applications: