Overview of content targetingAdded by IBM | Edited by IBM on April 12, 2013 | Version 2 (Show original)
|Content targeting applies Personalization concepts to a new user interface where you create rules as you work to target content to selected segments. Review a list of key concepts to learn more about targeting rules.
Parent topic: Content targeting and application objects
- A targeted spot displays different content to different segments. You can create a targeted spot with a targeting rule. A targeting rule consists of two parts: content items and segments.
- Add content items to your content spot in a web content viewer.
- Add segments to each content item to display your content to the correct audience. Segments help you define your target audience. For example, you can define the audience by users, device class, or other attributes.
- Segments are created as profiles. You must create a profiler rule, which contains profiles (segments), to define your target audience. Navigate to Applications -> Personalization -> Business Rules in your portal to create a profiler rule. The segments, or profiles, that you create in the profiler rule are used in your targeting rules.
- You can create targeting rules only for content in web content viewers.
- Targeting rules that you create on a page are managed from the page. You cannot go to Applications -> Personalization -> Business Rules to edit, delete, or manage your targeting rules.
- You can think of targeting rules as a blend of binding and select action rules. If you want to create other types of Personalization rules (visibility, profiler, update action, recommend action, and email action rules), you must go to Applications -> Personalization -> Business Rules area of your site to create these rules. You cannot create these rules from the interface that is used to create targeting rules.