Blogging is fast becoming a standard medium
for communicating news and ideas. There are ample resources, available
on the internet, that provide tips for effective blogging, including tips
for writing effective blog entries and for enhancing blog posts with images
and videos. Within a professional organization, the most important thing
is to respect corporate guidelines for creating and maintaining blogs.
Consider the following:
- Are there posted guidelines for blog
etiquette? Check with your site administrator. Be sure to follow guidelines
for how to deal with confidential material, copyrighted material, etc.
- What is the blogging culture for your
organization? Can you start a blog for sharing travel tips, or should blogs
be reserved for professional purposes only?
- If you plan to start a blog, post the
purpose and expectations for the blog on the first page.
- Plan for how you will deal with inappropriate
or unprofessional comments.
- If you are participating in a group
blog (with more than one author), make sure goals and expectations are
clear among the authors.
This article is a sample of the IBM
corporate guidelines for IBM blogs: http://www.ibm.com/blogs/zz/en/guidelines.html
This article, posted to the IBM Website,
describes some of the benefits of blogging in a business environment: http://www-935.ibm.com/services/us/index.wss/executivetech/gbs/a1029300?cntxt=a1000452
Have you come across other key considerations
or guidelines? Feel free to add them to this topic.